Microsoft Corp on Tuesday rolled out a personalized news feed called Microsoft Start, which will be available both as a website and a mobile app.

This move will allow the software company to better compete with news feeds provided by Apple, Alphabet Inc’s Google, or third-party apps like Flipboard.

The feed will aggregate content from news publishers and personalize it based on user choices, the software giant said in a blog post.

It added that Microsoft Start will build on the company’s online services including MSN, which chiefly aggregates news from sources.

Source: Reuters