Gamification is the use of game elements and game-like mechanics in non-game contexts to engage users and motivate them to achieve their goals. It’s a hot topic in the marketing world, and many car brands using Gamification to enhance their brand and connect with their customers.
5 Car Brands Using Gamification
Here are 5 car brands using gamification to engage their customers and enhance their brand:
1. BMW
BMW is using gamification to promote its new line of electric cars. The company’s “i3 Experience” is an online game that challenges players to drive an i3 electric car through a city.
Players must navigate through traffic, avoid obstacles, and recharge their car’s battery at various checkpoints. The faster players complete the game, the more points they earn. The top scorers are entered into a drawing to win an i3 electric car.
2. Audi
Audi is using gamification to help customers configure their dream cars. The company’s “Audi Configurator” is a web-based tool that allows customers to build their ideal Audi from scratch.
The configurator is a game-like experience that lets customers experiment with different car models, colors, and options. As they make their choices, they earn “points” that unlock different rewards. For example, customers who configure an Audi R8 earn a chance to win a trip to the Audi Sportscar Experience.
3. Ford
Ford one of the top car brands using gamification to help customers find their perfect car. The company’s “Find Your Ford” tool is a web-based game that allows customers to search for their ideal Ford vehicle.
Players can choose from a variety of different car models, colors, and options. As they make their choices, they earn “points” that unlock different rewards. For example, customers who find their perfect Ford Mustang earn a chance to win a trip to the Ford Performance Driving School.
4. Mercedes-Benz
Mercedes-Benz is using gamification to help customers find their perfect car. The company’s “Find Your Mercedes” tool is a web-based game that allows customers to search for their ideal Mercedes-Benz vehicle.
Players can choose from a variety of different car models, colors, and options. As they make their choices, they earn “points” that unlock different rewards. For example, customers who find their perfect Mercedes-Benz S-Class earn a chance to win a trip to the Mercedes-Benz Museum.
5. Volkswagen
Volkswagen is using gamification to help customers find their perfect car. The company’s “Find Your Volkswagen” tool is a web-based game that allows customers to search for their ideal Volkswagen vehicle.
Players can choose from a variety of different car models, colors, and options. As they make their choices, they earn “points” that unlock different rewards. For example, customers who find their perfect Volkswagen Golf earn a chance to win a trip to the Volkswagen factory in Wolfsburg, Germany.
Conclusion
These are just a few examples of how car brands using gamification to engage their customers and enhance their brand. Gamification is a powerful tool that can be used in a variety of ways to engage customers and motivate them to achieve their goals.
