In two short months, the first half of the decade will conclude. This fact makes many gloomy. Luckily, people can be joyful by celebrating upcoming cultural festivals in the months of November and December.
Guess who else will be happy? Organizations.
Many brands make billions from billions by strategically marketing their products to match these festivals.
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Learn about the 2 firms that will profit massively from upcoming cultural festivals.
It all started with an innovative idea to associate the firm with a particular festival. Today, people automatically link the firms to the particular cultural event.
Upcoming Cultural Festivals and the Two Brands
Festivities bring warmth during the cold wintry months (unless you reside in the Southern Hemisphere). People enjoy the connectivity and closeness upcoming cultural festivals bring.
Organizations, on the other hand, see each person as someone willing to purchase a product to participate in the festivities.
Two firms that have made huge profits by aligning themselves with specific cultural festivals are Cadbury (owned by Mondelez International) and The Coca-Cola Company.
Cadbury and the Festival of Lights, Diwali
Deepavali, better known as Diwali, is one of the most important festivals for many Indians and others across the world. It represents the triumph of light over darkness.
With people conducting pujas (prayers) and lighting diyas (earthen candles), Cadbury found the opportunity to connect with over 1 billion consumers.
Over the past decade, the confectionary giant has regularly made products and targeted marketing campaigns for Diwali. In these ads, it displays how tradition and family bonding are fostered through their sweets.
Many favor Cadbury products for gift giving. Consequently, sales skyrocket during the festive season while people munch on chocolate.
Coca-Cola, Father Christmas, and the Color Red
Christmas may be the commemoration of the birth of Jesus Christ, but it is incomplete without Father Christmas. This is perhaps the first case of achieving marketing success during the holidays, which has inspired many other firms to do the same.
The Coca-Cola Company admits to not having created the legend of Santa Claus, but it has contributed greatly to shaping it. Earlier, there were countless depictions of Santa Claus, but in 1931, an illustrator drew the first concept of the jolly, old character in red.
Since then, the firm has used this illustration for every Christmas marketing campaign. Today, the redness of the character and the company go hand in hand to sell the sugary soft drink.
Closing Thoughts
Both firms have found their niche by targeting the masses well before the upcoming cultural festivals. Similarly, other firms can look for cultural events to market.
Rest assured, Diwali and Christmas will continue to be associated with the two organizations for the time being.
